May 1, 2014 Strictly Business Lunch & Learn Series - Utilizing databases to increase leads and profits.

Utilizing databases to increase leads and profits
Thursday, May 1st, 12pm to 1pm
Find out how small business owners can utilize databases from the Plainfield Public Library District’s website.
Known as the data compiler, Record Information Services has been servicing small business owners and sales agents with accurate information to reach potential customers.  Record Information Services mission is to help companies and individual professionals grow their businesses through the use of the most current and accurate public record marketing lead lists available.  You can access the information you need right from the Library’s databases.
It starts with determining your customer profile and examining your current customer base.  Determining its characteristics is the starting point.  You want to target the right audience for your product or service.
Record Information Services has provided a wide variety of marketing-oriented data to access public record information for use in direct mail and telemarketing campaigns.  Businesses can now focus their advertising dollars on customers who are most likely to buy their specific products and services.
Join speaker, Jeff Metcalf from Record Information Services and find out how to utilize databases to benefit your business.  This program is in partnership with the Plainfield Area Chamber of Commerce.
Registration is requested.
815-327-2515 or at the Adult Reference Desk.
Bring your lunch, drinks and dessert will be provided.
Plainfield Public Library District
15025 S. Illinois Street
Plainfield, IL 60544


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